Outdoor LED screens are a common marketing tool for businesses. These screens feature bright, dynamic displays with vibrant colors meant to catch the attention of passersby and leave them with a lasting impression. So, even though more expensive than regular signs, they can be a worthwhile investment for businesses. That said, before investing in outdoor LED signage, one must learn about its features and benefits to make a well-informed decision.

Benefits
1. Creative advertising option
LED displays can work with various digital layouts, stunning designs, images, and videos. This is not possible on regular, static displays. The LED screens can also be preprogrammed to run at specific times or under certain conditions. For instance, an ad can be scheduled to run during rush hours to get the most attention. A business can use this feature to reach a wider audience.

2. No printing costs
Although available at a lower upfront cost than LED signs, printed signage can cost a lot of money in the long run. For instance, if the printed ad needs to be modified, a new layout must be printed. On the other hand, LED displays can be modified in real-time for free. There are also no installation costs for each ad. With the display in place, all the marketing team has to do is create a digital layout and upload it. Another advantage is that compared to regular ads, LED signs save time and effort, as they do not require to be sent for printing.

3. Helpful insights
A key benefit of outdoor LED signs is that advertisers get access to useful insights regarding the placement of ads. This helps them determine the best location to place ads and whether the existing ads are getting the kind of traction they want. Ultimately, this access to data ensures a more effective marketing campaign.

4. Low maintenance
Printed billboard ads are susceptible to fading in the sun and excessive damage in harsh weather conditions. In comparison, outdoor LED boards are more durable as they are built on solid-state circuitry. Those investing in good-quality outdoor LED signs could expect to spend very little on maintenance. Additionally, LED technology promises up to 100,000 hours (or more) of use before replacement is required.

5. Enhanced outdoor visibility
An outdoor LED display can generate thousands of lumens, making the sign stand out among other regular signs. The boards can even grab attention at night or in rainy weather. Additionally, a digital signboard can run through multiple advertisements throughout the day. Something as simple as transitioning to the next advertisement can attract the attention of people walking or driving by.

Features to consider
While outdoor LED signs have certain benefits, one must consider a few features while investing in these displays to ensure they get the most out of them.

1. Image quality and visibility
Outdoor LED displays are designed to engage people who are on the move. So, the visual display should have superior image, text, and video quality to grab the audience’s attention quickly. The sign should also be able to display colors as intended. Here, the key detail to consider is pixel pitch, which is the vertical and horizontal distance between individual LED pixels on a display. This determines the image quality, appropriate viewing distance, and the cost of the display. So, one must pick a supplier that will offer a good pixel pitch at an affordable rate. Finally, the visibility of outdoor LED screens is affected by their resolution settings. So, one must look for displays with resolutions that minimize the effects of poor weather and lighting conditions.

2. Heat dissipation ability
Since outdoor LED signs are powered by electricity, they tend to generate heat when in use. Excessive heat can damage their components, requiring frequent repairs and replacements, which can get expensive. So, one should look for options with adequate heat dissipation, i.e., displays that can prevent or manage overheating. Reliable outdoor display boards offer heat dissipation features to maintain visibility and reduce light degradation.

3. Warranty
Outdoor LED signs come at various price points, depending on their quality and size. Even if one finds a good-quality, affordable option, one should check its warranty coverage. Chances are that devices without decent warranty coverage, although affordable, may stop working after short periods of usage, requiring out-of-pocket spending on repairs and replacement. This makes the displays expensive in the long run. So, one should only go for options that offer at least a one-year warranty that covers common issues.

4. Maintenance and support
When investing in outdoor LED screens, it is essential to consider after-sales support and maintenance assistance offered by the manufacturer. So, when experiencing issues like faults in coding or dead pixels, the manufacturer’s customer support team can resolve these issues as soon as possible. Such responsive customer support can help prevent issues that affect the success of the ad campaign.